“Work carried out in the field of usability and and Interaction design by Prashanth and his team represent a paradigm shift in the way we have been looking at business enterprise applications and the way we approach and solve business problems. The startup boom is witnessing a wave of well designed, elegantly architected software transcending device and accessibility boundaries. He has pioneered a similar movement in the organisation that keeps the user at the centre of our solutions.He engineered standards around crucial but minute user pain-points like emotional response to colours, the flow and disclosure of information on the medium, navigation between various states in the business flow etc. The biggest impact is that we are many steps ahead of the forthcoming explosion of well designed enterprise applications that we are at the threshold of. At a time where good usability has become the minimum qualifying factor for a software to be called well designed, we definitely do have a head start because of the wild experiments that he and his team have taken up since the past few years. ”
Prashanth Kothandaraman K
Chennai, Tamil Nadu, India
575 followers
500+ connections
About
As a seasoned professional with over 13 years of experience in Business Solutions, Design…
Activity
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We’re excited to share the success story of TCS OmniStore™. With a unified commerce vision, TCS OmniStore™ creates personalised and unified brand…
We’re excited to share the success story of TCS OmniStore™. With a unified commerce vision, TCS OmniStore™ creates personalised and unified brand…
Liked by Prashanth Kothandaraman K
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Open challenge - Design Thinking Ignore the party politics in this video (In Tamil language) and solve this problem that is happening today in Tamil…
Open challenge - Design Thinking Ignore the party politics in this video (In Tamil language) and solve this problem that is happening today in Tamil…
Shared by Prashanth Kothandaraman K
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Minimum Viable Audience Network? Every brand who got large audience base, direct relationships with their end customers own rich First Party Data…
Minimum Viable Audience Network? Every brand who got large audience base, direct relationships with their end customers own rich First Party Data…
Liked by Prashanth Kothandaraman K
Experience
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Education
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Private coursework
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TCS Emerging Leadership Seminar (TCSeLS) Management and Business Administration
The Ohio State University Fisher College of Business
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Nationwide High Speed Networking - Railnet
Indian Railways
Issued
Publications
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HTML5 Semantics - Kickstarter
Self
A Kickstarter guide for dummies on importance of web semantics also called as future Web 3.0 and usage of HTML5 Semantics. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Projects
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De-noising baseline wander noise using Empirical Mode Decomposition algorithm
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Deals with reducing baseline drift from recorded signal which may lead to poor diagnostics if not removed
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Languages
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English
Native or bilingual proficiency
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Hindi
Full professional proficiency
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Tamil
Native or bilingual proficiency
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Telugu
Native or bilingual proficiency
Recommendations received
3 people have recommended Prashanth Kothandaraman
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Disruption = enabling technology, business model and coherent value network. Do you think commerce media networks or retail media networks or…
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#lastworkingday 12 years in #TCS. ILP,solutioning,brainstorming, development, bug…
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Ready to dive into a world of opportunities within e-commerce? We are delighted to invite you to Enabling Bharat 2.0. An event exploring future…
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